3 min read
Published in Interiors
Sandra Jordan is an international tastemaker and the creative force of her eponymously named, to-the-trade textiles company, Sandra Jordan Prima Alpaca™. She asked Gary Hutton to convert a barn on her stunning Healdsburg, CA property into a modern, cultured, signature project that gathered her passions in one great room.
Sandra Jordan is a Peruvian dynamo who married into the Jordan clan, an august California winemaking family where she was creative director of the family’s label. A few years ago, she returned to her first loves: Peru, alpaca and the creative potential of traditional craft products. She brings an elevated, knowing, playful, personal, global taste to her products.
Sandra Jordan’s Prima Alpaca™ is a range of to-the-trade textiles prized for exquisite drape and supreme softness. The line is the world’s only extensive collection of luxury alpaca textiles for the home. These textiles are known for their spectacular palette, unparalleled sumptuous texture and vast variety of applications from upholstery and throws to curtains and wall coverings.
Since its founding in 2006, Sandra Jordan Prima Alpaca™ has been devoted to the community of herdsmen and artisans who manufacture its textiles. The company sponsors living wages and continuing trade education. It also sponsors a variety of outreach ranging from working with local organizations such as VIDA (vidausa.org) to provide medical care and education to supporting scientific and genetic research on the fiber itself. Sandra Jordan Prima Alpaca™ has also pioneered a program, called La Cabaña del Pastor (The Herdsman’s Cottage) with local advocacy groups to build clean, sustainable and culturally appropriate housing for herding families. A percentage of every sale goes to support construction.
These products are without parallel. From its initial offering, Sandra Jordan Prima Alpaca™ has grown to be represented in leading showrooms around the word in the US, Canada, Mexico, Australia, Russia and Europe.
Photography: John Merkl
See the whole project, here.